Mercatus M Malls —
The Ultimate Shopping Experience at your Fingertip
Mercatus M Malls is a loyalty and rewards initiative with multiple systems working as one—Mobile App, Loyalty Engine, CRM (Customer Relationship Management), and Mobile Responsive Website.
Flag&Mountains was tasked to deliver the Mobile App, on both iOS and Android platforms, along with a responsive website that allows user account login.
The key objective of this project was focused at the consolidation of multiple loyalty programs from various malls, into one a group loyalty program. The secondary objective of the project was the improvement of user journey and digital touch points.
This includes the enhancement of mobile app users’ experience with intuitive and modern designs, the loyalty program engagement and customer experience.
Project Type —
Mobile App Design
Mobile App Development
Intuitive User Experience through Thoughtful Planning
Our meticulous planning focused on solving pain-points identified in the user journey. We created interactions for screen linkage to anticipate for “what ifs” scenarios when users perform a behaviour that is out of the ordinary. This allows us to drastically reduce uncertainties and enhance the user’s experience.
Through tools such as Invision, we are able to offer a ‘close-to-market’ experience for internal testing, as well as our client’s and their stakeholders visualisation and experience. A core step in our digital process, this offers an efficient workflow process with low upfront commitment.
With a strong Project Management Workflow, Rapid Prototyping & Reiteration, coupled with our knowledge in the best practices for Mobile App Design & Development, we are able to deliver a product that is highly functional, user-friendly, beautiful and most importantly, offering a delightful experience.
Mobile Responsive Web Presence
We are able to successfully translate the client’s brand identity onto a digital platform by keeping the key brand assets, such as colours, typefaces, and visual styles, consistent.
Digital assets, such as the marketing website, are also meticulously crafted to ensure the highest visibility and functionality performance on various mediums such as desktop, laptop, tablet and a dozen other mobile devices.