branding . website . packaging

The Japanese fashion landscape has changed tremendously in last 2 decades. With the explosion of the Ura-Harajuku movement, the world’s focus suddenly turned towards these Japanese fashion and their offerings. And the surface has only just been scratched. The Japanese fashion scene is currently one of the most exciting in the world. Hundreds of independent designers are waiting for the opportune moment to show their work, their inspirations, their creations, their story.

SomeDaze is an independent digital media and retail platform focused on the sartorial offerings modern Japan has to offer. SomeDaze aims to be the medium that flies the Japanese flag across the world. Through a diverse mix of editorial coverage, product reviews, designer interviews as well as a specially curated online retail experience.